Labels and managers can use their marketing budgets for artists more efficiently by booking digital ads in-house, and making smart use of remarketing techniques.
That’s according to Darren Hemmings of digital marketing agency Motive Unknown. Hemmings was speaking at the FastForward conference in Amsterdam about how his company works for artists.
“Really this is about how advertising has changed. In the very old model, you’d have an an advertising person decide a budget, and they’d get an ad agency in who would take a commission on what you were doing: usually anywhere between 10% and 20%,” he said.
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