For at least 2 years now accepted wisdom has been that the second most important place a band should focus on (after their own website of course) is their Facebook Page. Like many I’ve focussed on social media campaigns there, and many would still consider it the best place for artist’s to connect with fans. Of late though, things have been changing and shifts are occurring. Since Facebook introduced Timeline for Pages, there has been much talk of the devaluation of the Page for bands. After all, with no means to stipulate a default landing tab, fans-to-be cannot land on a page of music or video to enjoy. Instead, they land on the high visual impact of the main Wall page and, whilst you can pin a post to the top of that Page which might be a YouTube clip or a Soundcloud player, the reality is that means to have immediate connection via your music has been undermined. Its just too… wordy. In the meantime, a a tortoise has been slowly creeping up on Facebook’s hare: YouTube. In the last year or more they have been slowing introducing a number of changes to their platform, and in combination these [...]
For at least 2 years now accepted wisdom has been that the second most important place a band should focus on (after their own website of course) is their Facebook Page. Like many I’ve focussed on social media campaigns there, and many would still consider it the best place for artist’s to connect with fans. Of late though, things have been changing and shifts are occurring. Since Facebook introduced Timeline for Pages, there has been much talk of the devaluation of the Page for bands. After all, with no means to stipulate a default landing tab, fans-to-be cannot land on a page of music or video to enjoy. Instead, they land on the high visual impact of the main Wall page and, whilst you can pin a post to the top of that Page which might be a YouTube clip or a Soundcloud player, the reality is that means to have immediate connection via your music has been undermined. Its just too… wordy. In the meantime, a a tortoise has been slowly creeping up on Facebook’s hare: YouTube. In the last year or more they have been slowing introducing a number of changes to their platform, and in combination these [...]